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WDD walk in NYC following in Mahatma Gandhi’s footsteps
On October 2, the Arise India Foundation is organising a unique public health initiative where New Yorkers will follow in the footsteps of the renowned Indian peace icon Mahatma Gandhi.
The Mahatma Gandhi Health and Peace Walk aims to inspire people to follow his example and walk everyday to enhance their wellness, reduce their risk of type 2 diabetes, heart disease and obesity.
While Mahatma Gandhi is universally admired for his belief and practice of non-violence, few know that Mahatma Gandhi had a habit of walking to maintain his health. For example, his autobiography - My experiments with truth - records his liking for long walks as a student and how, while studying law in London, he had rented a room at a location from where he could walk to his office and get his daily exercise.
Bearing the slogan "In His Footsteps, For Your Health," the walk will take place in New York City’s Marcus Garvey park between 11am and 12 noon on Saturday, October 2. Further information.
IDF video explaining why World Diabetes Day supports the Mahatma Gandhi Health and Peace Walk:
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Powerful new World Diabetes Day video launched
A brand new World Diabetes Day (WDD) campaign video has been produced by the International Diabetes Federation (IDF) to raise awareness of the importance of diabetes education and prevention.
"Diabetes can cost you a leg" is a 23-second silent short carrying a powerful message: lack of management of diabetes may cause amputation.
The video can be viewed at http://www.youtube.com/watch?v=NKjPanA2g2w and is available in English, French, Spanish and Chinese.
The short also alludes to the soon-to-be-launched IDF Blue Circle test, an online tool that will help people better understand the risk factors of diabetes.
Several other videos with World Diabetes Day messages can be found on the WDD YouTube Channel http://www.youtube.com/WorldDiabetesDay
Your feedback is important to us! So please leave your comments and help us to raise awareness of diabetes prevention by sharing the video with your contacts.
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Three months to go to World Diabetes Day!
Activity roundup
With 14 November three months out, the WDD campaign team is receiving more and more news of activities that will be organised around the world to mark the day. Here's a snapshot of what's come in:
- The Diabetes Hand Foundation, a World Diabetes Day champion, will once again be calling on people with diabetes around the world to take 'The Big Blue Test'. At 14:00 on 14 November, people with diabetes will be encouraged to test their blood glucose, do 14 minutes of exercise, test again and share their results on www.bigbluetest.org. The initiative ties in nicely with the WDD 2010 focus on promoting the benefits of physical activity for the management and prevention of diabetes.
- In New York, the Arise India Foundation will be organising a unique public health initiative on 2 October 2010. The Mahatma Gandhi Health and Peace Walk aims to inspire people to follow Mahatma Gandhi's example and walk everyday so that they can enhance their wellness, reduce their risk of diabetes, heart disease and obesity. The slogan for the Walk is "In His Footsteps—For Your Health." Find out more.
- In Austria, the Austrian Diabetes Association will be holding the 5th Nordic City Walk in Vienna on 17 October. The event targets people with diabetes, doctors, diabetes nurses, and the general public. Qualified trainers from the Austrian Nordic Walking Association will be on-hand to provide free lessons for beginners and experienced walkers.
- Plans are underway in China and India, involving local diabetes associations and the Ministries of Health, to make World Diabetes Day celebrations in the two countries the biggest ever. More about this in the next newsletter.
Visit our online events calendar - http://bit.ly/auRnje - to see all the activities currently listed, and don't forget to submit information about your activity once it is confirmed.
Follow the campaign on Twitter
As part of the WDD Twitter campaign, we've started tweeting facts about diabetes and World Diabetes Day in the 14 weeks leading up 14 November. Each day, a new fact will be added to our page at www.twitter.com/wdd. Help promote the campaign by re-tweeting the facts to your followers.
You can also help raise awareness of diabetes and World Diabetes Day on Twitter by:
- Including the blue circle, the World Diabetes Day logo, in your photo profile. You can download your blue circle avatar image from http://twibbon.com/join/Diabetes-3.
- Asking your friends to support World Diabetes Day on November 14 by including the WDD logo in their Twitter photo profile.
- Sharing your WDD plans with the diabetes community by tweeting with the tag#wdd10.
New WDD merchandise
Two new items have been added to the list of official World Diabetes Day merchandise (pin, candle, Frisbee, large flag, and glow bracelets) that you can purchase to support the campaign. Small (30x46cm) flags with the WDD logo, ideal for use at public awareness events, and 'Unite for Diabetes' stickers are now available from the International Diabetes Federation's online shop – http://shop.idf.org. IDF member associations receive merchandise at discounted prices. For more information, contact wdd@idf.org.
Coming soon: WDD blue measuring tapes.
Campaign news
Logo: The World Diabetes Day logo is currently available for download in 67 languages. See the full list.
If you don't see your language in the list, send the translation of the lines below to wdd@idf.org and we'll create the logo for you:
- International Diabetes Federation
- World Diabetes Day
- 14 November
Posters: the 2010 campaign posters are currently available to download in seven languages. Send your translation of the poster texts to wdd@idf.org and we'll produce them in the language of your choice.
Campaign book 'Get Inspired!': your guide to how you can mark World Diabetes Day. Available in English, French and Spanish.
WDD on YouTube: visit our new and improved WDD YouTube Channel – http://www.youtube.com/worlddiabetesday – and watch the campaign launch video and more. Over 15,000 views so far.
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World Diabetes Day, four months to go
Campaign roundup
Get inspired with the WDD Campaign Book
With World Diabetes Day four months away, many of you will have started planning your events for the day. Not sure what to organise? Find some inspiration in the WDD campaign book, the user-friendly reference guide that we've compiled to inspire and engage, and facilitate a unified global campaign across all regions and countries. Now is the time to consult the guide to help you with the planning, promotion and execution of your WDD activity. View it online. Print copies of the guide will be available shortly on request from wdd@idf.org.
Posters
The 2010 campaign posters are available in English, French, and Spanish. Download them or request print copies from wdd@idf.org. We welcome translations of the posters into multiple languages. If you can translate the posters into your own language, contact lorenzo.piemonte@idf.org to request the source files.
Merchandise
Promote World Diabetes Day by purchasing one or more of the promotional items that we've produced for the campaign. Items currently available include blue circle pins, candles, Frisbees, flags and glow bracelets. Visit the IDF online shop to order. Further items (Unite for Diabetes stickers, blue measuring tapes) will be available shortly.
Monument Challenge
We continue to receive confirmations of blue lightings for World Diabetes Day. Countries that will be bringing diabetes to light include Argentina, Brazil, Canada, Kuwait, Mexico, South Africa, Spain and the United Kingdom. Find out how you can participate. If you secure a lighting, please let us know by sending the name of the confirmed monument or building to lorenzo.piemonte@idf.org. Don't forget that this year we're encouraging everyone to associate the lightings with a physical activity to convey a positive and empowering message.
Support the campaign
Do you have an interesting idea that will grab public and media attention? Do you want to change the way that people think about diabetes? Are you lobbying your local or national government to improve diabetes care and prevention? Are you helping to implement change that will improve care for people with and at risk of diabetes?
If you're active in bringing diabetes to light in your area and plan to do so on 14 November, please share your information with the World Diabetes Day team - wdd@idf.org. We will promote your activity through our website - www.worlddiabetesday.org - and use it to inspire others.
Examples of World Diabetes Day 'Champions' include the Juvenile Diabetes Research Foundation, the Diabetes Hands Foundation, Diabetes Daily, Desert Dingo Racing, and the Diabetes Research and Wellness Foundation.
Get inspired with this WDD video message from IDF President Jean Claude Mbanya.
Promote the blue circle
High-profile athletes with diabetes such as five-time Olympic gold medal-winning rower Sir Steven Redgrave, US Olympic cross-country skier Kris Freeman, former Dutch Olympic gold-medal winning volleyball player Bas van de Goor and US professional snowboarder Sean Busby have pledged their support for World Diabetes Day and agreed to wear the blue circle pin – the global symbol of diabetes - to promote diabetes awareness.
We've also received word from our member associations in China and other countries that local newsreaders will be wearing the pin on air on 14 November. If you get a local celebrity or prominent figure to wear the pin in your area, let us know at wdd@idf.org.
Global activities
Every year World Diabetes Day unites the global diabetes community to produce a powerful voice for diabetes awareness. We've already received news of major awareness-raising events that will be organized to mark the day in Canada, China, Ghana, Grenada, Mexico and the United States.
In Mexico, the Federación Mexicana de Diabetes (FMD) is planning an extensive programme for November 14. A special lottery ticket displaying the WDD logo will be issued to mark World Diabetes Day, and the draw will take place on November 9. A seminar will also be organized for national health journalists on the topic of diabetes and its complications. Local affiliates of the FMD are planning walks and public information sessions, and the FMD expects to exceed the number of monuments and buildings that lit in blue in 2009.
Visit our online events calendar to see all the activities currently listed, and don't forget to submit information about your activity once it is confirmed. Events will also be profiled in this newsletter.
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Five months to go to World Diabetes Day!
Campaign posters now available
For the second year of the 2009-2013 campaign on diabetes education and prevention, we have designed new posters to illustrate the slogan - Let's take control of diabetes. Now. - and the key messages of the campaign. Each poster is intended to address a specific target group: people with diabetes, people at risk of type 2 diabetes, healthcare professionals, decision-makers, and parents.
Five posters have been produced. They can be downloaded in low and high resolution. Print copies can be requested from wdd@idf.org. Let us know what you think about them through Facebook or wdd@idf.org.
The posters are currently available in English, French and Spanish. More languages will be added as they become available. If you would like to produce a modified version, for example a translation, please contact wdd@idf.org to request the source files. Let us know how you will modify the poster and how it will be used.
WDD handbook - Get inspired!
Looking for some inspiration on how to mark World Diabetes Day in your area? Interested in arranging a blue lighting but don't know how? We have produced a practical handbook that includes all the information you need to know to celebrate the day. The reference guide provides core materials and step-by-step recommendations to help with the planning, execution and promotion of WDD events. Each activity includes a description, a checklist, some suggestions on how to promote your event locally, how IDF can help promote your activity, what WDD materials are available to help you organize your event and how you can share your success with others. We hope that a coordinated approach will facilitate a unified global campaign across all regions.
If you already have an activity planned, don't forget to register it in our World Diabetes Day events calendar. We will use this newsletter to share ideas from around the world, so please share your plans with us and we will pass them on to the global diabetes community.
Monument challenge - first lightings confirmed
We've received the first confirmations of monuments and buildings that will be lighting in blue for World Diabetes Day 2010. See the current list.
As we informed you in our last newsletter, this year we want to strengthen the link between the lightings and diabetes by encouraging the global diabetes community to use the blue lightings as the venue for all World Diabetes Day-related grassroots activities and events. One way of doing this which we recommend is to link the blue lighting to a physical activity, such as walking, an aerobics workout, or dancing, to encourage people with diabetes, those at risk, and the general public to take control of diabetes and their health, and convey a positive and empowering message.
- View a short video about the Blue Monument Challenge.
- Download our lighting guide for information on how to arrange and promote a lighting.
If you've secured a lighting, please let us know by sending the name of the confirmed monument or building to lorenzo.piemonte@idf.org.
Follow the campaign
There are several ways to keep up-to-date on all that's happening for World Diabetes Day:
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